Do you consider web design to be a do-it-yourself project? If so, you should read the Do-It-Yourself article.
The following links will open in a new window:
The key to the relationship marketing design process is to develop your website to be interactive with your visitors. A website should contain more interactivity than just clicking links. Interactivity helps to convert visitors into potential customers, potential customers into customers, and customers into repeat customers. As part of the MsDetta design process, your website will be designed to be interactive.
It's not enough to have a website if your potential customers are unable to find it. As part of the relationship marketing design process, your target audience will be determined, and your website will be designed or redesigned to reach your target market. Designing to achieve high rankings with search engines, your website needs to have content for the search engine robots to spider in addition to using keywords and keyword phrases. If you need help with your website's content, please mention this during your free inital consultation. Metatag keywords are used by Yahoo! and will be added to your site, and your website will be submitted to free directories as part of the relationship marketing design process.
Many websites fail to reach their target audience. Web Marketing Ezine recently contained the following article entitled, "3 Out Of 4 Websites A Waste Of Money":
In order for your website to succeed, you need to build a relationship with your visitors and to entice customers to return to your website. One way to achieve this goal is to add interactivity to your website which is the basic premise of relationship marketing. Your website should be developed from the visitor's perspective and should inform the visitor how your product or service is better than your competitor's product or service.
While a ten page "brochure site" may appeal to you, it does not provide interactivity to your visitors. Visitors to your website are showing an interest in your service or product, and you should capitalize on their interest. By adding a registration form to the design of your website, or by requesting visitors to send feedback regarding their specific needs, your website will become interactive. Additionally, you will now know who is visiting your website and will be able to contact the visitor to provide further information. This exchange of information turns a visitor into a potential customer and should be part of your relationship marketing strategy.
Another way for your website to succeed is to target all of your potential customers by designing the website to be accessible, user friendly and easy to navigate. A website is not accessible if it only works in one particular browser. MsDetta, Inc. specializes in accessible websites with an emphasis on usability.
†Current browser statistics show that Internet Explorer Version 6 is used by only 61.7% of users. A website designed by MsDetta, Inc. will look similar no matter what browser or resolution your potential customer uses. This means that visitors to your website will not annoyed by statements, such as "This site best viewed at 800 x 600 resolution" or "This site best viewed using Internet Explorer Version 6". You should not tell visitors to your website that it should be viewed using a specific browser or at a specific resolution. What a way to turn off potential customers!
To illustrate this point, The Portfolio page provides screen captures using different browsers, operating platforms, and different resolutions. Websites designed by MsDetta, Inc. are guaranteed to pass validation to the latest standards — A world of difference in web design.
More information about marketing and directory submission is available on the Resources page.
†This statistic was found at W3Schools and other browser statistics are also available from this website.